We know that jeans are much more than just denim and grommets; they’re a true blue American icon.
Staying true to the rich heritage — and authentic, all-American spirit — of denim, Lucky Brand began crafting great-fitting, vintage-inspiredjeans in Los Angeles in 1990. We gave them their distinctively Luckylook by literally putting them through the wringer — ripping, fraying,sanding, patching and washing by hand — to give them true character andsoul. Then, we added authentic hardware, personalized touches andplayful details, and an American legend was born.
Our jeans are made for the free-thinker, the artist, the dreamer;they’re made to dance, work, run, jump, play and rock ‘n’ roll (justlike you). Our inspiration doesn’t just come from the rugged workwear ofdenim pioneers, but from the free spirit and laid-back lifestyle of ourSouthern California roots. We find inspiration everywhere, from thesecluded outlooks of Big Sur, to the old-school tattoo parlors of Veniceand the beautiful beaches of Malibu. We reference music, art andphotography — old and new — to create truly unique pieces that you’llwear over and over again.
Page 11Page 1 of 1